Overuse of a Business Logo Sault Ste. Marie ON
North York, ON
Overuse of a Business Logo
Overuse Of Your Business LogoAuthor: Kris Ann
Using your business logo over and over again is a great way to promote your business and bring your brand to the forefront of peoples minds. So how do you know when you are overusing your business logo?
Well, to be quite honest, there is not really a way to overuse your business name and logo, unless of course you are using the logo multiple times per item. Perhaps, that is really the only way to overuse your logo in advertising. Repetition is the key to brand recognition and so if you want your business to stand out and get the attention of others then the best way to accomplish this is to use that logo over and over again on as many items as it is possible to use it on.
You know that it is a good idea to use promotional products for gifts and giveaways, but what about around the store or in the office. There are items that you need on a regular basis. why go buy pens and sticky notes from an office supply store when you can buy them in bulk with your company logo on them. There is no reason to but a product that you need that is not customized, if you need a lot of them. If you don't use them for work then you can hand them out.
Keep in mind that you are not just looking to bring in and keep the business of your current customers, but you are also working to try and build your business and doing so means that you will need an edge over others working in the same industry. It can be a struggle to get their attention away from your competitors, but brand recognition is a great way to do just that.
Don't hold back with printing things up and putting them out there. Your goal is to get some attention and this is a good simple way to do it. Who knows if you come up with some nice designs then you may have people getting interested in buying your logo products. Now that would be awesome!
Promotional key rings can be the beginning of your radical ad plan. There are some really worthwhile promotional products that you can use as well.