How to Be a Good Salesman London ON

How to Be a Good Salesman?

Be honest. It sounds easy, but sales people sometimes have to sell products that they don’t believe in or aren’t needed by certain clients. In those cases, I would present the item and let the customer decide. Which leads me to number two? Don’t be high pressure. A good salesman doesn’t need to be. Just do the job and allow the product to sell itself while expounding on the features and benefits.

The secret to being a good salesman is nothing more than bringing down a persons resistance level. Imagine an invisible shield that comes up when people get the feeling they are going to be asked to buy something. Everyone has it. Now if you try to attack when the shield is all the way up, your not going to have much success. What you have to do is keep working at the shield until they have it almost all the way down, and then you hit em with the buying.

It is imperative that your control is established in the beginning of your sales pitch. I remember when I was at Kirby and I’d go into a salesman’s demonstration and the customer would be doing something in a totally different room. I would have to explain to them the importance of taking control from the beginning. If the customer isn’t listening to your pitch, then you are wasting your time. Don’t let the customer do other activities during your pitch. Make sure and keep them locked in throughout your pitch.

Here's the way to think about it: For each 10 people you only make 1 sale, right? So instead of thinking of the 9 rejections as failures, which can easily lead to demoralization, think about each of them as a 10% success. I mean, for each person you talk to you make 10% of a complete sale since 1 person in 10 will end up buying. When you think about it this way, you have no problem of hearing the occasional NO which will lead to increased confidence and in turn bigger selling success.

Using your emotions might be a key to success. Sense of humor, good joke at the beginning, saying few complements to your clients, all might lead you to 'deal is closed' sentence. To make it all happen you need to be in a good physical condition, have open mind and have some knowledge about human and psychology. Make in client's mind a positive image of your person and he will be more willing to see and buy your product.

No one likes to be sold! This is the key point you have to remember. The objections are just excuses because they don’t want to be sold. You could offer someone a brand new BMW for $300 and still face the same objections. Like I said earlier you just have to find ways around these objections. Be prepared for the objections before you face them. Put yourself in the customers place and think of every possible objection they can throw at you. It’s good to write them down, and then think of great comebacks that will make their objection obsolete.

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