How To Convert Web Customers Caledon ON

Steps

1. Show them who you are. Web users are weary of generic content from anonymous sources. Start with a picture of you, your firm, your staff etc. on the index page so they know who they are dealing with.
2. Give them some personality. If you have an attitiude about what you do, let it shine through. Talk to your clients online just like you do in person.
3. Address the most common questions. The first question for most web users is "How much does it cost?" Address it up front as plainly as you can. Your Q&A section should roughly approximate the most common questions you get from clients from top to bottom.
4. Never underestimate human laziness. Have a quick contact form asking just for name, email address and phone number and allowing them to ask a question or two. Most web clients lack the patience to fill out long forms online, esp. since so many forms are poorly constructed and result in error msgs. when sent.
5. Give them lots of ways to contact you; quick contact, email, phone, case evaluation form, set an appointment online etc.
6. Have a "top ten mistakes" type list. All clients want to know what not to do to avoid trouble.
7. Have a "__________ secrets" page with insider information on how the customer/client can accomplish what they want.

Tips

• Avoid auto replies; they seem to encourage spam
• Beware of spam filters, they tend toward false positives

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